The hottest tri network integration war has just b

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The three integration war has just begun

the entry of competitor Telecom is bound to lead to the distribution of interests within the radio and television system and changes in policies and regulations, which will bring great challenges to the reform of the radio and television system.

on the way home, Gan Jianping felt that he was too tired. "It should be good to travel to Greece. The euro is depreciating significantly, and the unrest there has subsided." he picked it up, searched a Greek Tourism Documentary of Oriental satellite TV through "cloud", and then downloaded the documentary to his home computer through cable TV network

when I got home, the documentary video had been finished. Gan Jianping and his friends share videos and discuss the scenic spots they want to visit through IP. Ctrip in the documentary made Gan Jianping book flights and hotels easily, and he also chose UnionPay payment

at a forum on June 8, Gan Jianping, the managing director of Qiming venture capital, described to people the "three integration" he expected: one optical cable and one screen, you can play, go on and watch TV. These wonderful prospects, which have long been realized in technology, may become a reality after radio, television and Telecommunications break down the industrial barriers of two-way entry

on June 25, the detailed rules for the three integration pilot were officially released, and the list of the first batch of pilot cities will also be announced at the same time, and the pilot enterprises that have obtained the corresponding license can carry out two-way business in accordance with the law. Three integration refers to the mutual penetration and integration of telecommunications, Internet, radio and television, which were originally designed and operated independently. Among them, interconnection is a virtual network, and the integration of radio, television and telecommunications is the key link

after more than ten years of conflict, and finally under the strong promotion of the central government, radio, television and telecommunications have made substantial progress in the pilot of "two-way entry". However, how to achieve win-win cooperation will continue to test the determination of all parties to resolve institutional obstacles, and the use experience and rights of consumer Gan Jianping will also be subject to this

"once the pilot cities (provinces) are determined, radio, television and Telecommunications should first sit down and talk about this is a very key technology of the tensile testing machine, first about the lowest price, and second about the incremental market sphere of influence." Bao ran, editor in chief of China Digital TV, believes that only by winning more service providers and content providers can we take the initiative

but the industry is not optimistic about this. "As a VC (venture capital), most of my peers are still holding a wait-and-see attitude." On the same day, Gan Jianping, as a practitioner in the IT investment industry, said frankly that capital was worried about the policy, "everything is ready for the three integrations, and there is only a lack of east wind"

can absorb all the creatinine produced by people weighing 60 kg in less than one hour, which stems from the policy of banning entry

Gan Jianping is worried about, mainly the degree of mutual openness between radio and television and telecommunications, which will determine the scale of entry of consumers and capital. "As long as there are detailed rules, nearly trillions of investment and consumption will enter in the future", he said, so that China's cultural industry can have a good return

over the past decade, radio and television and telecommunications have been in constant dispute because they challenged each other's business boundaries

the "three integration" was proposed by economist Zhou Qiren in 1998, and then successively written into the national "Tenth Five Year Plan" and "Eleventh Five Year Plan", but no substantial progress has been made

at that time, the integration time was not ripe, but the contradictions between radio and television and Telecommunications had emerged. Hou Ziqiang, a researcher at the Institute of acoustics of the Chinese Academy of Sciences, told China Weekly that in 1998, radio and television tried to explore and carry out some telecommunications services, but was strongly opposed by telecom operators. "In order to grab cable trenches, both radio and television and telecom have fought and bled." Hou Ziqiang was a senior adviser to the State Administration of radio, film and television until the sample was destroyed. He recalled the scene at that time and said, "later, radio, film and television quit."

unlike China, European and American countries have begun to allow the broadcasting and telecommunications industry to penetrate each other. At & T and TCI, the second largest cable television company in the United States, also merged in 1998

at that time, China was brewing a new round of reform and opening up of the telecommunications industry to cope with the entry-level provisions of the WTO, and in 1998, a big debate on China's telecommunications industry was launched. In view of the different views of telecommunications and radio and television on how China should build the "Three Combinations", Zhou Qiren, a professor at the China Economic Research Center of Peking University, published an article entitled "competition in numbers, three in one", which first proposed the concept of the integration of China's telecommunications and radio and television industries, and the competition of several physical networks

however, on September 17 of the following year, the Ministry of information industry and the State Administration of radio, film and television jointly formulated the "opinions on strengthening the construction and management of radio and television cable networks" (General Office of the State Council "No. 82 document"), specifying that both sides "prohibit each other from entering"

with the development of communication technology, especially various technologies based on IP, telecommunications and radio and television industries that originally belong to different fields can provide similar or the same services. One communication line can realize the triple services of telecommunications, television and interconnection. The earliest triple service IPTV can use computer or "set-top box + TV" to complete the interactive network TV with the functions of receiving video on demand programs, video broadcasting and surfing

the realization of technology does not necessarily bring about the integration of telecommunications and radio and television. On the contrary, they restrict each other to enter the industry through telecom value-added service license and IPTV license respectively

around 2005, when the global rise of IPTV fever, Chinatelecom and ChinaLink began to test and pilot, and the number of pilot IPTV users reached 267000 by the end of the year. The following year, SARFT issued licenses to Shanghai media and television, CCTV international, southern radio and television media and China Radio International, excluding telecom operators. Under the "pressure" of radio and television, IPTV can only develop in the mode of "radio and television are responsible for content management, and telecommunications are responsible for network provision". However, there is a positive competition between this business and the digital TV business of radio and television. Radio and television is not very enthusiastic, and the IPTV business carried out by local telecom enterprises without authorization is also prohibited

here, telecom also refused to involve radio and television in the lucrative telecom value-added business field for various reasons

"it is equivalent to a reduction of 70million vehicles on the road in one year. Because the first one does not allow integration, there is the later three integration." Hou Ziqiang said, "after radio and television retreated from the data business, with the development of Internet, telecom finally monopolized the broadband market."

at the dilemma of China's three integration, China's information industry is advancing by leaps and bounds, and there is a huge demand for market integration. Taking the data of 2009 as an example, among China's 374million people, the proportion of people is as high as 60.8%

therefore, in the context of the financial crisis, the three integration has also been regarded as one of the ways to expand domestic demand and boost the economy. On March 5, 2009, Premier Wen Jiabao promised in the "government work report" to "support and promote the R & D and industrialization of new energy, biology, medicine, third-generation mobile communication, three integration, energy conservation and environmental protection and other technologies."

subsequently, the State Council approved and transmitted the "opinions on deepening economic system reform in 2009" issued by the development and Reform Commission, which required "to realize the two-way entry of radio, television and telecommunications enterprises and promote the three integration to make substantive progress". A promotion group headed by Vice Premier Zhang Dejiang was also established here to directly guide the integration of the three

the three integration finally made a major breakthrough in 2010. On January 13, Premier Wen Jiabao of the State Council presided over the executive meeting of the State Council and decided to accelerate the integration of telecommunications, radio and television and Internet. "China has basically met the technical conditions, network foundation and market space to further carry out the three integration, and accelerating the three integration has entered a critical period."

according to the clear schedule of this meeting, from 2010 to 2012, we will focus on the pilot of two-way entry of radio and television and telecommunications services; From 2013 to 2015, "we will fully realize the three integration development and basically form a moderately competitive network industry pattern"

battle for clients

the two industries finally lifted the ban on each other, but neither of them would give up their last efforts at the policy level. An unprecedented fierce battle for customers, centered on the core content of IPTV integrated broadcast control, client management and bandwidth standards, is full of the formulation of the pilot scheme

among the many differences between the competent departments of the industry, such as the definition of IPTV and value-added telecommunications services, as well as the implementation rules of two-way entry, the main contradiction is the strong intention of ICBC to explore the "integrated broadcasting control" of radio and television, and finally "directly manage customers"

the overall plan issued by the State Council on January 21 stipulates that "the integrated broadcast control business of IPTV and TV is in the charge of the radio and Television Department and guided by the publicity department", but this does not make the Ministry of industry and information technology easily give up its efforts to compete for "integrated broadcast control"

in the view of the Ministry of industry and information technology, "qualified state-owned telecom enterprises can engage in IPTV transmission business and TV distribution business under the supervision of relevant departments", this supplementary statement has reserved the activity space of telecom operation enterprises, and at least can strive for the power of content integration

therefore, the Ministry of industry and information technology has repeatedly used the word "convergence" in the expression that telecom operators can enter the radio and television business in the pilot program

for example, in the first draft of the pilot program jointly submitted by the Ministry of industry and information technology and the State Administration of radio, film and television on April 2, the Ministry of industry and information technology proposed that telecommunications enterprises can "collect and transmit audio-visual programs and non audio-visual program content to TV end users" by using local area and interconnection. At the same time, telecommunications enterprises can use mobile to "collect, transmit, download and broadcast all kinds of audio-visual programs on terminals, and be responsible for user oriented business operations and services"

2 pages in total: 12 China

Copyright © 2011 JIN SHI